Top talent chooses top employers
Develop a high-performing digital recruitment strategy and position your company as an employer of choice.
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Recruitment marketing and employer branding
Attract, engage, and retain qualified talent
Today, recruiting is no longer just about posting a job offer. Candidates evaluate your company long before submitting their resume.
Your employer brand influences:
- The quality of applications received
- Your ability to retain employees
- The perception of your company culture
- Your competitiveness in the job market
An effective recruitment marketing strategy positions your company as an attractive and credible employer.
At Altitude Strategies, we combine digital marketing with HR insight to turn your employer brand into a sustainable competitive advantage.
Top talent chooses companies that know how to stand out.
Employer branding strategy
We develop:
- Employer positioning
- HR messagin
- Employee value proposition (EVP)
- Strategic content planning
- Tailored editorial direction
Your employer brand must be clear and consistent.
HR content creation
We produce:
- Social media content
- Employee testimonials
- Company culture videos
- Engaging job-related content
- Talent-attracting content
Authentic content strengthens attractiveness.
Social media and community management
We ensure:
- Platform management
- Candidate engagement
- Proactive moderation
- Interaction with potential talent
Your digital presence reflects your culture.
Multi-channel recruitment campaigns
We implement:
- Meta and LinkedIn advertising
- Strategic audience targeting
- Remarketing
- Geolocated campaigns
- Budget optimization
Targeted advertising accelerates results.
Careers page and landing page optimization
We optimize:
- Persuasive Careers page
- Dedicated landing pages
- Simplified application forms
- Smooth application funnel
- Application tracking analytics
A simple process increases conversion.
Performance analysis and continuous optimization
We measure:
- Number of applications
- Candidate quality
- Cost per application
- Conversion rate
- Content engagement
Data drives continuous improvement.
1. Employer brand audit
Analysis of your current positioning.
2. Positioning definition
Clarification of your employee value proposition.
3. Strategic planning
Creation of an HR communication plan.
4. Campaign launch
Targeted multi-channel deployment.
5. Monitoring and optimization
Performance analysis and adjustments.
6. Consolidation and growth
Continuous strengthening of your attractiveness.
Your recruitment strategy in 6 steps
A structured process to maximize the effectiveness of your hiring efforts.
Key things to know about recruitment marketing
Why invest in recruitment marketing?
Because talent chooses companies that project a strong and consistent image.
Can marketing really improve application quality?
Yes. A targeted strategy attracts candidates better aligned with your values and needs.
Are social media effective for recruitment?
Absolutely. LinkedIn, Facebook, and Instagram help reach both active and passive candidates.
Can ROI be measured?
Yes. We track cost per application and campaign performance.
Does employer branding impact retention?
Yes. A consistent and positive image strengthens employee engagement and loyalty.
Long-term relationships. Real results.
Chantal Dubuc, Coop de Solidarité-Santé de Contrecoeur
Several projects have been developed with the Altitude Stratégies team, and each one was executed brilliantly! Thank you, Mathieu, Frédéric, and the entire team for your attentiveness to our needs, your performance, your respect for production timelines, and above all, your creativity!
Céline de Brito, Clinique d’orthophonie de Bri-Bri
A highly professional company that has greatly helped us gain recognition in Quebec. Thanks to their expertise, our online sales in Quebec have increased by 1000%. We are now planning to enter international markets! I can’t wait to see what the future holds!
Serge Thibodeau, Concept Sergetti
I would like to express my complete satisfaction with the outstanding work of the entire Altitude Stratégies team. Even today, working with Mathieu, the cameraman, and Marie-Geneviève was truly exemplary and very enjoyable. Courtesy, kindness, and professionalism were all present, just as they are with every member of the team. Thank you to Frédéric for his proactivity, responsiveness, and expertise in ensuring that everything runs as it should. In short, a big THANK YOU to your entire team!
Turn your employer brand into a growth driver
Let’s discuss your HR goals and build a high-performing, sustainable digital recruitment strategy.
Turn your employer brand into a growth driver
Let’s discuss your HR goals and build a high-performing, sustainable digital recruitment strategy.