Case Study

Hangcha Forklift Canada

A New Dealer Network and Exponential Growth

Hangcha Forklift Canada

Hangcha Forklift Canada Inc. (“HCFC”), incorporated in 2019 and fully invested in and owned by the Hangcha group, is based in Vaudreuil-Dorion. HCFC maintains a large inventory of forklifts and spare parts, committed to providing high-quality products for forklifts and warehouses, as well as services and support to its dealers and clients across Canada. Focused on offering a wide selection and being a supplier of premium material handling equipment, HCFC supports its clients in their material handling processes and seeks sincere cooperation for a mutually successful future.

Objectives and Challenges

The primary objective of Hangcha Forklift Canada Inc. is to position the Hangcha brand as a leader in the forklift industry in Canada. This involves strengthening brand recognition, building trust with potential clients, and consolidating their presence in the Canadian market.

Secondary Objectives

Promote a new forklift company in Canada through digital channels by increasing visibility and attracting the attention of industry professionals and decision-makers.

Mandate

Enter an already competitive market and establish Hangcha Forklift as a trusted, high-quality brand in the material handling equipment sector in Canada.

1. Strengthened Brand Image

Development and promotion of a strong and cohesive brand identity, highlighting the quality, reliability, and innovation of Hangcha products.

2. Social Media Video Production

Creation of engaging videos showcasing the features, performance, and client testimonials of Hangcha forklifts to effectively engage the audience on social media.

3. Multi-Platform Marketing Campaign

  • Awareness and brand recognition campaigns on Facebook, LinkedIn, and search engines to increase
  • Hangcha’s visibility among businesses and logistics and material handling professionals.

4. Various Printing Services

Creation of printed materials such as table covers, retractable banners, and posters to promote Hangcha at industrial events, trade shows, and dealer meetings.

Strategies Implemented

To achieve these ambitious objectives, Hangcha Forklift Canada implemented several marketing strategies:

Results

The strategies implemented produced impressive results for Hangcha Forklift Canada:

Over 40 Dealers from Vancouver to Halifax

Rapid expansion of the distribution network across Canada, strengthening local presence and the ability to meet customer needs nationwide.

Growing Revenue

A 1,100% increase in revenue in just 3 years. This growth demonstrates the effectiveness of the marketing strategies and the positive reception of Hangcha products in the Canadian market.

These results attest to the success of Hangcha Forklift Canada in achieving its growth and leadership objectives in the forklift industry in Canada, thanks to a strategic approach and effective implementation of marketing initiatives.

Testimonial

Working with Altitude Stratégies has been easy and convenient. They provide us with quality advice and respond in a timely manner. We appreciate their ideas and expertise.

Louanne, Hangcha Forklift Canada

hangcha

Testimonial

Working with Altitude Stratégies has been easy and convenient. They provide us with quality advice and respond in a timely manner. We appreciate their ideas and expertise.

Louanne, Hangcha Forklift Canada

hangcha

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  • This field is for validation purposes and should be left unchanged.
  • This field is hidden when viewing the form

Interested in our marketing services?

Tell us about your project by contacting us today. Our experts are here for you!