Case Study
Habitation Raymond Allard & Groupe FAA Construction
From Heritage to Innovation: A Successful Transition
Habitation Raymond Allard & Groupe FAA Construction
Habitation Raymond Allard, a general contractor for many years, is recognized for the quality of its work, after-sales service, and sound management, holding an “AA” rating from the New Home Warranty Plan (GCR). With over 35 years of experience, Mr. Raymond Allard, together with Lynda Ferland and Émanuel Labrie Aumais, created a new company: Groupe FAA Construction. This new group, benefiting from the partners’ expertise and experience in residential construction, is committed to building high-quality homes while maintaining the high standards of Habitation Raymond Allard.
Objectives and Challenges
The main objective was to generate more new home sales for various real estate projects in the region.
Secondary Objectives
Strengthen the brand image and online presence of Habitations Raymond Allard, an already well-established company, while building the awareness of Groupe FAA Construction to ensure the succession of Raymond Allard. Another crucial objective was to generate a steady flow of leads for 4 to 5 active projects at all times.
Main Challenge
Integrate new digital marketing strategies while preserving the traditional values of quality and customer service of Habitations Raymond Allard. Another challenge was to create a strong and distinctive brand identity for Groupe FAA Construction while leveraging the established reputation of Habitations Raymond Allard.
1. Brand Identity
Development of a coherent and professional visual identity for Groupe FAA Construction, ensuring that all marketing materials reflect this new image.
2. Facebook and Search Engine Marketing Campaign
Implementation of targeted advertising campaigns on Facebook and Google Ads to increase the visibility of real estate projects and generate high-quality leads.
3. Company Website Creation
Design and development of a modern website for Groupe FAA Construction, showcasing their projects, home models, and expertise.
4. Social Media Video Production
Production of promotional videos showcasing real estate projects, client testimonials, and behind-the-scenes of construction sites to create authentic engagement on social media.
5. Creation of 3 Websites for Promoting 3 Real Estate Projects
Each real estate project received its own dedicated website, optimized to attract and convert visitors into qualified leads.
6. Website SEO Optimization
Improvement of the websites’ organic search rankings to ensure better visibility on search engines and attract relevant organic traffic.
7. Various Printing Services for Promoting Real Estate Projects
Creation of printed materials such as posters and banners to promote real estate projects during open houses and other events.
Strategies Implemented
To achieve these objectives, several strategies were put in place:
Results
The strategies implemented have led to significant results since 2021:
325% Increase in Website Visits
The websites for Groupe FAA Construction and its real estate projects experienced a significant traffic boost thanks to SEO optimization and advertising campaigns. The company’s website now holds a prominent position on search engine results pages, ranking on the first page for over 50 queries, including 20 queries in the top position.
Exceptional Number of Digital Impressions
The Facebook and Google Ads campaigns generated increased visibility, boosting digital impressions and reaching a growing audience.
Consistent Lead Generation
The marketing efforts maintained a steady flow of leads for active projects at all times, ensuring continuous sales and business growth.
Strengthened Brand Image
The new visual identities and professional marketing materials reinforced Habitations Raymond Allard’s reputation for quality and established a strong foundation for Groupe FAA Construction’s brand awareness.
Social Media Engagement
Promotional videos generated strong engagement on social media, increasing brand awareness and attracting new leads.
These results demonstrate the effectiveness of the strategies deployed and highlight Altitude Stratégies’ ability to support and grow businesses in the residential construction sector.
Testimonial
Wow! Excellent service with Mathieu and Frédéric! Our website is perfect and exceeds our expectations! Moreover, they don’t leave us hanging once their work is done! Thank you, Fred, for your patience with me!
Sophie Campeau, Groupe FAA Construction
Testimonial
Wow! Excellent service with Mathieu and Frédéric! Our website is perfect and exceeds our expectations! Moreover, they don’t leave us hanging once their work is done! Thank you, Fred, for your patience with me!
Sophie Campeau, Groupe FAA Construction
Information Request
Interested in our marketing services?
Tell us about your project by contacting us today. Our experts are here for you!
Information Request
Interested in our marketing services?
Tell us about your project by contacting us today. Our experts are here for you!