Case Study

Boulangerie St-Méthode

A Model of Growth and Engagement on Social Media

Introducing Boulangerie St-Méthode

Established for 75 years in Adstock, in the Chaudière-Appalaches region, Boulangerie St-Méthode manufactures and distributes its Récolte de St-Méthode, Grains St-Méthode, and Campagnolo bread brands to grocery retailers across Quebec and Eastern Canada. As a leading provider of innovative, high-quality products, Boulangerie St-Méthode places great importance on respecting the land, local raw materials, and the craft of baking. Made with Quebec-grown wheat flour, non-GMO ingredients, and in keeping with tradition, their breads reflect a commitment to delivering quality products while supporting the province’s economic development since 1947.

Objectives and Challenges

The main objective of Boulangerie St-Méthode is to continue growing its market share across Quebec and Eastern Canada.

The secondary objective

Strengthen the online presence of this iconic Quebec company. This involves showcasing its commitment to artisanal quality and local ingredients, while building an engaged community around the brand through increased visibility and meaningful engagement on social media.

The mandate assigned to the agency

Maintain the brand’s online reputation while increasing its digital visibility in a competitive food market.

1. Brand awareness marketing campaign on Facebook, Instagram, and TikTok

Use of these platforms to increase brand visibility and attract new consumers through sponsored ads, organic content, and influencer collaborations.

2. Graphic Design

Creation of cohesive and visually appealing graphics and visual assets for online advertising campaigns, product labels, and special promotions.

3. Diverse Content Creation

  • Text Content: Social media posts designed to educate and inform the public about Boulangerie St-Méthode’s values and products, along with the creation of original recipes.
  • Photo and Video Content: Photo and video shoots to produce engaging visuals that showcase the products and reinforce the brand’s authenticity.

Strategies Implemented

To achieve these ambitious objectives, several marketing strategies were deployed:

Results

The efforts deployed have led to significant results since 2021:

Impressive number of engagements per post

The brand awareness campaigns on Facebook, Instagram, and TikTok generated an exceptional number of impressions and engagements, significantly increasing visibility and interaction with the brand. The level of engagement on social media is now nearly double that of its closest competitor, positioning the brand as the most engaging in its category.

+16,500 new followers

Boulangerie St-Méthode experienced substantial growth in its social media follower base, reflecting increased interest and stronger community engagement.

These results demonstrate the effectiveness of the digital marketing strategies implemented by Boulangerie St-Méthode to support its business growth and strengthen its presence in the competitive food market of Quebec and Eastern Canada.

Testimonial

Altitude offers highly professional service and responds effectively to requirements. The dynamic team ensures strong follow-ups and delivers services worthy of a large agency.

Rémi L’Écuyer, Boulangerie St-Méthode

Testimonial

Altitude offers highly professional service and responds effectively to requirements. The dynamic team ensures strong follow-ups and delivers services worthy of a large agency.

Rémi L’Écuyer, Boulangerie St-Méthode

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  • This field is for validation purposes and should be left unchanged.
  • This field is hidden when viewing the form

Interested in our marketing services?

Tell us about your project by contacting us today. Our experts are here for you!