Conversational marketing

We support your business in preparing, opening, and configuring your ChatGPT Ads advertising account. We handle:

• Creation of, or support in opening, the advertising account
• Creation of advertising campaigns
• Ad copywriting
• Selection of landing pages
• Performance tracking setup
• Analysis and continuous optimization

ChatGPT Ads allows you to add a new channel to your marketing strategy, a complementary lever to reach users in a conversational context. Ads can support several objectives:

• Brand awarenes
• Discovery
• Qualified traffic
• Information requests
• Appointment bookings
• Conversions

Advertising in ChatGPT makes it possible to reach potential customers at the moment when they express a need, compare options, or look for a recommendation.

Your business becomes visible in a context where intent is often more precise.

We develop strategies adapted to AI-powered search.

GEO, or Generative Engine Optimization, aims to optimize your presence for generative engines and AI assistants. AEO, or Answer Engine Optimization, aims to structure your content so it clearly answers users’ questions. We analyze:

• Your priority services
• Your existing content
• Your customers’ frequently asked questions
• Your strategic pages
• Your current SEO positioning
• Your credibility signals
• Your site structure
• Your AI visibility opportunities

We then optimize your content so that it is clearer, better structured, and easier to interpret by search engines, AI assistants, and conversational environments.

The goal is simple: to help your business be better understood, better positioned, and more relevant in AI-generated answers.

Altitude Stratégies deploys an invisible strategic layer added to your website, with no visual modification. AI-Ready allows you to:

• Officially structure your business information
• Define the source pages of reference
• Guide AI tools on how to use the data
• Reduce the risk of misinterpretation
• Strengthen consistency across your pages
• It is a new form of visibility, comparable to the impact of SEO in its early days

We implement:

• Advanced structured data — Schema.org / JSON-LD
• Organization, Service, FAQPage, Product, LocalBusiness, etc.
• HTML semantic optimization
• Structured llms.txt file
• Specific directives for conversational agents
• Metadata adapted to intelligent assistants
• Dedicated REST API endpoints — /wp-json/ai/v1/…

This technical layer improves how artificial intelligence models understand your website. AI assistants prioritize:

• Clearly defined entities
• Consistent data
• Structured and reliable sources

FAQs play an increasingly important role in conversational visibility.

AI assistants seek to understand the questions users are actually asking. A well-written FAQ allows you to answer these questions clearly while strengthening the relevance of your pages. We write FAQs optimized for:

• Your service pages
• Your local pages
• Your products
• Your areas of expertise
• Your customer objections
• Your frequent requests
• Your conversion-focused content
• Your advertising campaigns

Each question is designed to respond to a specific intent.

We develop clear, useful, and natural answers that can support your traditional SEO, your visibility in AI assistants, and the quality of the user experience on your site.

A good FAQ is not just there to fill a page. It helps anticipate customer needs, reduce hesitation, and increase the chances of conversion.

Structured data allows search engines and AI systems to better understand the content of your website.

We integrate or optimize the most relevant Schema.org tags according to your business activity. This may include:

• Organization
• Local business
• Services
• Products
• FAQ
• Articles
• Reviews
• Events
• Contact information
• Service areas

Structured data alone does not guarantee better visibility, but it helps make information clearer, more consistent, and easier for search engines to use.

It plays an important role in a modern SEO, GEO, and AEO strategy.

Your content becomes easier to interpret, more complete, and better organized.

The llms.txt file is an emerging new practice that aims to provide artificial intelligence models with clear guidance about the important content of a website.

It can be used to better direct AI systems toward the pages, content, or information you want to make more easily accessible. We can support you with:

• Creating the llms.txt file
• Selecting important pages
• Organizing the content to highlight
• Writing clear instructions
• Technical integration into the website
• Updating it as your content evolves

Although this practice is still recent, it fits into an important logic: helping AI assistants better understand the structure and value of your website.

It is an additional step in preparing your digital presence for new forms of search.

Like any marketing channel, conversational marketing must be measured and optimized.

We monitor performance to understand what works, what needs improvement, and how to adjust the strategy. We measure, among other things:

• Traffic from AI assistants
• Clicks from ChatGPT Ads
• Engagement rate
• Conversions
• Quote requests
• Completed forms
• Phone calls
• Performance of optimized pages
• Evolution of strategic content
• Quality of generated leads

The data allows us to adjust campaigns, improve pages, enhance FAQs, and strengthen the overall performance of the website.

AI is evolving quickly. Your strategy must evolve with it.