{"id":24441,"date":"2024-07-15T16:55:43","date_gmt":"2024-07-15T20:55:43","guid":{"rendered":"https:\/\/www.altitudestrategies.ca\/case-studies\/habitation-raymond-allard-groupe-faa-construction\/"},"modified":"2026-04-01T09:11:30","modified_gmt":"2026-04-01T13:11:30","slug":"habitation-raymond-allard-groupe-faa-construction","status":"publish","type":"page","link":"https:\/\/www.altitudestrategies.ca\/en\/case-studies\/habitation-raymond-allard-groupe-faa-construction\/","title":{"rendered":"Habitation Raymond Allard & Groupe FAA Construction"},"content":{"rendered":"

[vc_row full_width=”stretch_row” content_placement=”middle” bg_type=”image” parallax_style=”vcpb-vz-jquery” bg_image_new=”id^23703|url^https:\/\/www.altitudestrategies.ca\/wp-content\/uploads\/header_faa-scaled.jpg|caption^null|alt^null|title^header_faa|description^null” bg_image_repeat=”no-repeat” el_class=”row-header”][vc_column width=”12\/12″][\/vc_column][vc_column offset=”vc_col-lg-6 vc_col-md-6″][vc_column_text css=”” el_class=”blanc”]<\/p>\n

Case Study<\/p>\n

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Habitation Raymond Allard & Groupe FAA Construction<\/b><\/p>\n

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From Heritage to Innovation: A Successful Transition<\/h1>\n

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<\/span>Habitation Raymond Allard & Groupe FAA Construction<\/span><\/h2>\n

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Habitation Raymond Allard, a general contractor for many years, is recognized for the quality of its work, after-sales service, and sound management, holding an “AA” rating from the New Home Warranty Plan (GCR). With over 35 years of experience, Mr. Raymond Allard, together with Lynda Ferland and \u00c9manuel Labrie Aumais, created a new company: Groupe FAA Construction. This new group, benefiting from the partners\u2019 expertise and experience in residential construction, is committed to building high-quality homes while maintaining the high standards of Habitation Raymond Allard.<\/p>\n

<\/span>Objectives and Challenges<\/span><\/h3>\n

The main objective was to generate more new home sales for various real estate projects in the region.<\/p>\n

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<\/div>[vc_accordion active_tab=”0″ collapsible=”yes” title_size=”h3″ style=”3″][vc_accordion_tab title=”Secondary Objectives”][vc_column_text css=””]Strengthen the brand image and online presence of Habitations Raymond Allard, an already well-established company, while building the awareness of Groupe FAA Construction to ensure the succession of Raymond Allard. Another crucial objective was to generate a steady flow of leads for 4 to 5 active projects at all times.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”Main Challenge”][vc_column_text css=””]Integrate new digital marketing strategies while preserving the traditional values of quality and customer service of Habitations Raymond Allard. Another challenge was to create a strong and distinctive brand identity for Groupe FAA Construction while leveraging the established reputation of Habitations Raymond Allard.[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][vc_column width=”12\/12″]
<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”35″ content_placement=”middle” bg_type=”image” parallax_style=”vcpb-vz-jquery” bg_image_new=”id^21961|url^https:\/\/www.altitudestrategies.ca\/wp-content\/uploads\/slider-marketing2025c.jpg|caption^null|alt^null|title^slider-marketing2025c|description^null” bg_image_repeat=”no-repeat” seperator_enable=”seperator_enable_value” seperator_type=”xlarge_triangle_left_seperator” seperator_position=”top_bottom_seperator” seperator_svg_height=”250″ seperator_shape_background=”#FFFFFF” el_class=”row-reverse”][vc_column width=”12\/12″]
<\/div>[\/vc_column][vc_column css_animation=”fadeInLeft” el_class=”acc-blanc” offset=”vc_col-lg-6 vc_col-md-6″][vc_accordion active_tab=”0″ collapsible=”yes” title_size=”h3″ style=”3″][vc_accordion_tab title=”1. Brand Identity”][vc_column_text css=””]Development of a coherent and professional visual identity for Groupe FAA Construction, ensuring that all marketing materials reflect this new image.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”2. Facebook and Search Engine Marketing Campaign”][vc_column_text css=””]Implementation of targeted advertising campaigns on Facebook and Google Ads to increase the visibility of real estate projects and generate high-quality leads.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”3. Company Website Creation”][vc_column_text css=””]Design and development of a modern website for Groupe FAA Construction, showcasing their projects, home models, and expertise.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”4. Social Media Video Production”][vc_column_text css=””]Production of promotional videos showcasing real estate projects, client testimonials, and behind-the-scenes of construction sites to create authentic engagement on social media.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”5. Creation of 3 Websites for Promoting 3 Real Estate Projects”][vc_column_text css=””]Each real estate project received its own dedicated website, optimized to attract and convert visitors into qualified leads.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”6. Website SEO Optimization”][vc_column_text css=””]Improvement of the websites\u2019 organic search rankings to ensure better visibility on search engines and attract relevant organic traffic.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”7. Various Printing Services for Promoting Real Estate Projects”][vc_column_text css=””]Creation of printed materials such as posters and banners to promote real estate projects during open houses and other events.[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][vc_column css_animation=”fadeInRight” offset=”vc_col-lg-6 vc_col-md-6″][vc_column_text css=”” el_class=”blanc”]<\/p>\n

<\/span>Strategies Implemented<\/span><\/h2>\n

To achieve these objectives, several strategies were put in place:[\/vc_column_text][\/vc_column][vc_column width=”12\/12″]

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