{"id":24408,"date":"2024-07-15T15:50:41","date_gmt":"2024-07-15T19:50:41","guid":{"rendered":"https:\/\/www.altitudestrategies.ca\/case-studies\/boulangerie-st-methode\/"},"modified":"2026-04-01T09:01:07","modified_gmt":"2026-04-01T13:01:07","slug":"boulangerie-st-methode","status":"publish","type":"page","link":"https:\/\/www.altitudestrategies.ca\/en\/case-studies\/boulangerie-st-methode\/","title":{"rendered":"Boulangerie St-M\u00e9thode"},"content":{"rendered":"

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Case Study<\/p>\n

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Boulangerie St-M\u00e9thode<\/b><\/p>\n

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A Model of Growth and Engagement on Social Media<\/h1>\n

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<\/span>Introducing Boulangerie St-M\u00e9thode<\/span><\/h2>\n

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Established for 75 years in Adstock, in the Chaudi\u00e8re-Appalaches region, Boulangerie St-M\u00e9thode manufactures and distributes its R\u00e9colte de St-M\u00e9thode, Grains St-M\u00e9thode, and Campagnolo bread brands to grocery retailers across Quebec and Eastern Canada. As a leading provider of innovative, high-quality products, Boulangerie St-M\u00e9thode places great importance on respecting the land, local raw materials, and the craft of baking. Made with Quebec-grown wheat flour, non-GMO ingredients, and in keeping with tradition, their breads reflect a commitment to delivering quality products while supporting the province\u2019s economic development since 1947.<\/p>\n

<\/span>Objectives and Challenges<\/span><\/h3>\n

The main objective of Boulangerie St-M\u00e9thode is to continue growing its market share across Quebec and Eastern Canada.<\/p>\n

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<\/div>[vc_accordion active_tab=”0″ collapsible=”yes” title_size=”h3″ style=”3″][vc_accordion_tab title=”The secondary objective”][vc_column_text css=””]Strengthen the online presence of this iconic Quebec company. This involves showcasing its commitment to artisanal quality and local ingredients, while building an engaged community around the brand through increased visibility and meaningful engagement on social media.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”The mandate assigned to the agency”][vc_column_text css=””]<\/p>\n
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Maintain the brand\u2019s online reputation while increasing its digital visibility in a competitive food market.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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<\/div>[\/vc_column][vc_column css_animation=”fadeInLeft” el_class=”acc-blanc” offset=”vc_col-lg-6 vc_col-md-6″][vc_accordion active_tab=”0″ collapsible=”yes” title_size=”h3″ style=”3″][vc_accordion_tab title=”1. Brand awareness marketing campaign on Facebook, Instagram, and TikTok”][vc_column_text css=””]Use of these platforms to increase brand visibility and attract new consumers through sponsored ads, organic content, and influencer collaborations.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”2. Graphic Design”][vc_column_text css=””]Creation of cohesive and visually appealing graphics and visual assets for online advertising campaigns, product labels, and special promotions.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”3. Diverse Content Creation”][vc_column_text css=”” el_class=”blanc”]<\/p>\n
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  • Text Content: Social media posts designed to educate and inform the public about Boulangerie St-M\u00e9thode\u2019s values and products, along with the creation of original recipes.<\/li>\n
  • Photo and Video Content: Photo and video shoots to produce engaging visuals that showcase the products and reinforce the brand\u2019s authenticity.<\/li>\n<\/ul>\n

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    <\/span>Strategies Implemented<\/span><\/h2>\n

    To achieve these ambitious objectives, several marketing strategies were deployed:[\/vc_column_text][\/vc_column][vc_column width=”12\/12″]

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